NADA Spring 2010 3D Fashion Show

I had the privilege of watching Nada's 3D fashion show at Scotiabank Theatre this past Wednesday.
To start off, the idea itself of a fashion show video, let alone a 3D one already garnered my attention and struck me as being extremely innovative. However creative, I personally thought the execution itself could have been done a lot better.

The video simulated video games such as Mortal Kombat, where a character is chosen then outfitted in one of Nada's newest pieces. In addition to that, the main character (the "Red Warrior") got to choose a makeup look, the background scene, as well as from a variety of weapons.

There were three stages of fighting, with the Red Warrior, who is the face of the campaign battling with the White Warrior I believe. The 3D effects were successful in the beginning, but I got the feeling that the production people started to run out of time near the end as the effects became of poorer quality and had less impact.

I think there should have been more thought put into the action sequences, since the fighting looked rather amateur and the shots were often just set in landscape view and did not do all of that fast-paced cut scenes from various angles that action movies usually employ. I think that if the camera zoomed in at certain times to show the clothing detail or did a slow motion before a hard hit that would have worked out better and drawn more attention to the collection, rather than the cheesy battling.
The ending came rather abrupt, with the win of the Red Warrior, which then cut to scrolling credits.

I think the whole concept for the video could have been developed much further instead of just one fashionable fembot showdown. Technology and futuristic themes are obvious, but perhaps incorporating what the point of the battle was or what it represented in a beginning title screen may have further rounded out the video.

Overall, I applaud NADA for brainstorming such an inventive and different way to show a collection through a storyline, although there were a few kinks that still needed to be worked out. The thought of really going in vein of the technology flow and making the video widely available is important in today's rapid paced society, and her designs may reach a wider audience.

GOODBYE FOR NOW

-Jessicat